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There is probably a drawer somewhere in your office filled with branded pens, keychains, notebooks, stress balls, and USB drives from events you attended years ago.
Do you remember which companies gave them to you?
Exactly.
Corporate swag has a tough job. It needs to get your brand noticed without immediately becoming desk clutter. And while another reusable tote bag certainly has its place, sometimes the best way to get someone excited about your brand is much simpler:
Give them a really good cookie.
Custom logo cookies are proving to be an entertaining substitute for traditional promotional merchandise since they combine branding with something people really like. From conferences and product launches to employee celebrations and client gifts, a beautifully decorated cookie can make your company considerably harder to forget.
And at Passion for Desserts, putting brands on cookies is a specialty.
Think of a custom cookie as a tiny edible billboard.
Except nobody has ever looked at a billboard and said, “Can I have another one?”
A logo cookie takes recognizable elements of your brand: your logo, colours, artwork or campaign design, and turns them into something much more inviting.
Passion for Desserts specializes in custom sugar and logo cookies and has been creating custom cookies from its Markham, Ontario bakery since 2006. Our corporate cookies can be designed to reflect company logos, colours and other distinctive brand elements.
The result is branding that does not feel like branding.
It feels like a treat.
Corporate events can be visually busy.
Signs everywhere. Booths everywhere. Logos everywhere.
After a few hours at a conference, attendees may have seen hundreds of company names competing for their attention.
A cookie changes the interaction.
Someone doesn't just see your brand. They pick it up, smile at it, show it to a coworker, photograph it and eventually eat it.
That tiny experience can make the brand attached to it far more memorable.
Custom cookies can work particularly well for:
Conferences and conventions
Trade show booths
Product launches
Grand openings
Company milestones
Client appreciation events
Employee celebrations
Holiday parties
Networking events
Corporate gifting
And unlike many traditional promotional products, you probably will not find one gathering dust in the bottom of a backpack six months later.
The best branded cookies do more than display a logo. They can actually become part of the event itself.
Launching a new product? Put the product artwork on the cookies.
Celebrating your company's 25th anniversary? Create cookies featuring “25” alongside your branding.
Hosting an awards night? Design cookies around the evening's theme.
Opening a new location? Give guests cookies featuring the opening date.
Running a conference booth? Hand out individually packaged cookies, and suddenly you have one of the tastiest reasons on the exhibition floor for someone to stop.
Passion for Desserts offers custom cookies in various shapes and sizes, letting businesses move beyond the traditional round cookie with a logo. It is also possible to apply edible printed images to our logo cookies, so more detailed designs and artwork can be reproduced directly onto the cookie.
In other words, you can have some fun with it.
Another reason branded cookies can punch above their weight as a marketing idea is that they look good in photos.
They look good in photos.
An attractive cookie placed beside an event badge, coffee cup or gift box can easily become part of someone's Instagram Story, LinkedIn event recap or office photo dump.
Nobody needs to be instructed to promote your brand.
They are simply sharing something they thought was cool.
That organic moment is difficult to manufacture with conventional promotional merchandise.
The lesson?
If you want people to photograph your company logo, putting it on dessert certainly does not hurt.
You do not need a 500-person conference to justify branded cookies.
They can be just as effective when sent directly to clients, employees, suppliers or partners.
Imagine closing a major project and sending the client a box of cookies featuring both company logos. Or sending branded cookies to remote employees before a virtual company celebration. Or thanking referral partners with a personalized cookie box instead of another generic gift basket.
At Passion for Desserts, we specifically create custom logo cookies for corporate gifting, promotional occasions and brand experiences, making them suitable for both events and direct gifting.
They're thoughtful without being overly formal, and much more fun to open than another company mug.
There is nothing wrong with pens, tote bags and notebooks.
But if you want people at your next corporate event to actually get excited when they see your promotional item, custom cookies are difficult to beat.
They can showcase your logo, complement your event theme, become part of your gifting strategy and create a small moment people associate with your company.
That is exactly where Passion for Desserts can help.
With years of experience creating custom and corporate logo cookies, our team can transform company logos, campaign ideas and creative concepts into professionally decorated treats made to represent your brand. We specialize in the kind of custom cookie work that turns a simple dessert into something worth talking about.
So for your next conference, product launch, employee celebration, client gift or big company milestone, maybe skip the promotional pen.
Put your logo on something people will actually be happy to receive.
